Spending on community engagement
€ million |
|
2020 |
|
2021 |
|
2022 |
|
2023 |
|---|---|---|---|---|---|---|---|---|
Total spending |
|
53.6 |
|
43.3 |
|
48.1 |
|
47.2 |
When calculating the value of our medicine donations, we take into account the Guidelines for Medical Donations issued by the World Health Organization; for other product donations, we apply their fair value.
The main reasons for the decline in total spending in 2021 were lower Covid-19-related donations as well as a drop in demand for praziquantel tablets in the affected countries due to Covid-19.
Community engagement spending by region
|
|
Europe |
|
North America |
|
Asia-Pacific (APAC) |
|
Latin America |
|
Middle East and Africa (MEA) |
||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
|
|
|
|
|
|
|
|
|
|
|
||||
2022 |
||||||||||||||
€ million |
|
13.1 |
|
5.3 |
|
5.9 |
|
1.3 |
|
22.5 |
||||
% |
|
27 |
|
11 |
|
12 |
|
3 |
|
47 |
||||
|
|
|
|
|
|
|
|
|
|
|
||||
2023 |
||||||||||||||
€ million |
|
8.5 |
|
4.7 |
|
3.4 |
|
5.0 |
|
25.6 |
||||
% |
|
18 |
|
10 |
|
7 |
|
11 |
|
54 |
||||
|
||||||||||||||
Focus of our local community engagement
% |
|
2020 |
|
2021 |
|
2022 |
|
2023 |
||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Health |
|
36 |
|
33 |
|
33 |
|
30 |
||||
Education and culture |
|
43 |
|
45 |
|
32 |
|
30 |
||||
Environment |
|
1 |
|
2 |
|
5 |
|
8 |
||||
Disaster relief |
|
1 |
|
2 |
|
8 |
|
4 |
||||
Other |
|
19 |
|
18 |
|
22 |
|
28 |
||||
|
||||||||||||
Motivations for our community engagement
% |
|
2020 |
|
2021 |
|
2022 |
|
2023 |
||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
Charitable activities |
|
23 |
|
21 |
|
12 |
|
13 |
||||
Community investment |
|
72 |
|
76 |
|
86 |
|
82 |
||||
Commercial initiatives in the community |
|
5 |
|
3 |
|
2 |
|
5 |
||||
|
||||||||||||
We categorize the motivations for our activities based on the London Benchmarking Group model as well as the guidelines of the Bertelsmann Foundation for corporate social responsibility. Projects that primarily aim to make improvements within the community are classified as community investment.
Initiatives that are predominantly aimed at company-relevant factors such as image or personnel recruitment are classified as commercial initiatives in the community. Charitable activities cover any other projects that benefit a charitable organization, but cannot be listed under either of the other two motivation categories due to missing data or their narrow scope.