Spending on community engagement
| XLS |
Spending on community engagement |
||||||||||||
|
|
|
|
|
|
|
|
|
||||
€ million |
|
2017 |
|
20181 |
|
2019 |
|
2020 |
||||
Total spending |
|
33.8 |
|
35.7 |
|
46.2 |
|
53.6 |
||||
|
||||||||||||
We calculate the value of pharmaceutical product donations according to the WHO Guidelines for Medicine Donations; for other product donations, we apply their fair value.
Community engagement spending by region
| XLS |
Community engagement spending by region1 |
||||||||||||||
|
|
|
|
|
|
|
|
|
|
|
||||
|
|
Europe |
|
North America |
|
Asia-Pacific (APAC) |
|
Latin America |
|
Middle East and Africa (MEA) |
||||
|
|
|
|
|
|
|
|
|
|
|
||||
2019 |
|
|
|
|
|
|
|
|
|
|
||||
€ million |
|
10.6 |
|
3.4 |
|
2.3 |
|
0.5 |
|
29.3 |
||||
% |
|
23 |
|
7 |
|
5 |
|
1 |
|
64 |
||||
|
|
|
|
|
|
|
|
|
|
|
||||
2020 |
|
|
|
|
|
|
|
|
|
|
||||
€ million |
|
15.1 |
|
5.8 |
|
4.2 |
|
2.6 |
|
25.9 |
||||
% |
|
28 |
|
11 |
|
8 |
|
5 |
|
48 |
||||
|
||||||||||||||
Focus of our local community engagement
| XLS |
Focus of our local community engagement1 |
||||||||||||||
|
|
|
|
|
|
|
|
|
||||||
% |
|
2017 |
|
20182 |
|
2019 |
|
2020 |
||||||
Global Health |
|
38 |
|
34 |
|
33 |
|
36 |
||||||
Broad Minds: Education and culture |
|
43 |
|
42 |
|
38 |
|
43 |
||||||
Sustainable Solutions: Environment |
|
4 |
|
2 |
|
3 |
|
1 |
||||||
Disaster relief |
|
2 |
|
2 |
|
2 |
|
1 |
||||||
Other |
|
13 |
|
20 |
|
24 |
|
19 |
||||||
|
||||||||||||||
Motivations for our community engagement
| XLS |
Motivations for our community engagement1 |
||||||||||||||
|
|
|
|
|
|
|
|
|
||||||
% |
|
2017 |
|
20182 |
|
2019 |
|
2020 |
||||||
Charitable activities |
|
9 |
|
7 |
|
6 |
|
23 |
||||||
Community investment |
|
84 |
|
88 |
|
91 |
|
72 |
||||||
Commercial initiatives in the community |
|
7 |
|
5 |
|
3 |
|
5 |
||||||
|
||||||||||||||
We categorize the motivations for our activities based on the London Benchmarking Group model as well as the guidelines of the Bertelsmann Foundation for corporate social responsibility. Projects that primarily aim to make improvements within the community are classified as community investment.
Initiatives that are predominantly aimed at company-relevant factors such as image or personnel recruitment are classified as commercial initiatives in the community. Charitable activities cover any other projects that benefit a charitable organization, but cannot be listed under either of the other two motivation categories due to missing data or their narrow scope.